Players abandoned the game, and industry folks complained to the advertising board, stating unethical practices.īUT Playrix did the most brilliant thing! They ADDED all these mini-games into their games and now advertise using this as their USP! Viewers loved these ads and downloaded their games, ONLY to discover they were FAKE. (Puzzles with burning lava, and water reservoirs.). PMMs will start with 'what can excite my users', then test, reiterate and finally bake that excitement INTO the product if not already inside-building products outside in.įor years, Playrix - the company that made Gardenscapes and Homescapes, featured 'mini-games' in their ads to attract players. Now, many traditional PMs think 'marketing' is a creative function.Īnd that's what building products is also about Marketing involves 'telling stories about facts' (original #dhandhekibaat quote). Classic PMs will be relegated to more and more 'Project Management' roles IF they are not interested/capable / both in 'marketing'.

'We got rid of the Product Managers Function' - Brian Chesky - CEO of Airbnb.Ī larger-than-life move happened at Airbnb when the founder announced that 'Product Marketing Managers' (PMMs) would be the NEW PMs.Ĭheck the video link for the announcement snippet (it starts 3 secs before :)

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